CHF was engaged and funded by NPS MedicineWise as the lead agency to plan and implement a project, Consumer Health Literacy Segmentation Research.
The Consumer Segmentation Research contributes to improving consumer health literacy as it relates to quality use of medicines (QUM) through the implementation of research to:
1. Understand the current status of health literacy amongst Australians
2. Inform future NPS MedicineWise Grant activities
3. Support the principles and objectives of the National Medicines Policy.